This model gives suppliers more control over the customer experience while expanding their market reach. Both roles benefit from ecommerce platforms that can support contract pricing, inventory visibility, and integration with ERP systems. Distributors act as intermediaries, managing inventory, fulfillment, and customer relationships.
Compared to the previous year, ASUS saw a 56% increase in PC and mobile revenue, backed by a 59% growth in transactions. Beyond payments, businesses interested in using ASUS products could partner with the company for exclusive https://texasnews365.com/how-much-does-it-cost-to-start-a-business.html industry discounts and unique selling terms reserved for B2B transactions. ASUS introduced a partner program where payments received through the new site were automatically distributed based on reseller product allocations. The company sought to enhance communication and streamline the process for tracking product purchases and distribution with these key partners.
For global operations, the ability to automate tax and privacy compliance across markets can save hundreds of hours in manual legal review and prevent costly errors before they happen. The best B2B ecommerce platforms in 2026 manage customer relationships, workflows, and data across an entire organization. Here, we’ve compared 15 leading B2B ecommerce platforms across features, pricing, and enterprise performance to help you make an informed decision for 2026 and beyond. Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. Smaller companies may rely on common B2C commerce solutions such as Shopify or Bigcommerce, but there are also B2B platforms that are built specifically for businesses.
Software-Based B2B E-Commerce
A US-based consumer packaged goods (CPG) brand, for example, could sell wholesale to European retailers instead of building a full DTC operation in each country. International expansion adds cost and complexity across shipping, inventory, taxes, duties, and fulfillment. Companies with account management also reported 98% net revenue retention, compared with 94% for those without it.
- The right e-commerce model supports your digital transformation while keeping operational costs under control.
- Poly (formerly Polycom) is a B2B arm of the HP company that provides communication technology—such as video, voice, and content solutions—for team collaboration.
- B2B e-commerce transactions are typically larger and more complex than B2C e-commerce transactions.
- However, over the years, the company had developed a complex network of homegrown systems and manual processes to manage its sales, which made it impossible to scale campaigns and respond to the rapid pace of modern digital customers.
- Multi-address shipping and flexible payments fit common B2B workflows, especially when orders split across sites or ship-to locations.
The priority is finding a solution that supports core needs like personalized pricing, account management, ERP integration, and scalability. At this stage, businesses are focused on getting online, either launching a first digital channel or replatforming from outdated systems. BigCommerce supports this flexibility with Multi-Storefront, headless architecture, and native B2B functionality that adapts to every selling model. A single company may operate as a wholesaler, manufacturer, and direct seller, or sell through both their own ecommerce site and third-party marketplaces.
You can find our reviews of these B2B ecommerce solutions at that link, but here’s a quick rundown of them. Not all ecommerce platforms are great for B2B transactions, as complex as they can be. To make reviews work for you, encourage customers to post https://housecraftsman.com/how-to-spruce-up-your-outdoor-space.html?noamp=mobile testimonials on your digital channels and reviews on sites like Google and Trustpilot. Make your brand worthy of great reviews and you’ll see a cascade of new customers (with great reviews) to follow.
